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Each political party expresses a vision of what they believe Canada should be. What is your vision for the identity of Canada? What decisions will you make to ensure this identity is promoted? Your challenge is to examine ideas of Canadian identity, express your goals for the future of Canada and inspire citizens with your vision.
Every nation has symbols that represent its identity. In Canada, political parties also have symbols, including colours and logos. Your challenge is to devise symbols for your party, or symbols to represent your goals for Canada.
Consider certain things in your selection of symbols: Will they be recognizable? Do they communicate a clear idea about your party or your policies? Do they represent many groups of Canadians or one group? What is the significance of colour and shape?
In 150 words, explain what your symbols say about your vision of Canadian identity. Consider the questions above as you share your views and goals.
Using the products and symbols developed in the activity "True Patriot Love," your next challenge is to create a political brochure. Think about what issues or ideas you want to convey. Consider your objectives and who your target audience is. Some criteria for your brochure:
Cover: Put your strongest message or image here. Motivate readers to open it!
Text: Use just enough text to ensure people will receive your key messages. Use short and self-explanatory headings to guide your reader. Choose clear font and use text size and colour to guide your reader. Keep sentences short. Include memorable buzzwords and phrases. Provide contact information (address, email, and phone number).
Design: A picture is worth a thousand words. Use colour and shape to guide your reader and to reinforce your ideas. Make sure your logo is conspicuous. Some other design ideas: T-shirts, postcards, lapel stickers, yard signs, banners, bumper stickers, business cards, hats, etc.
What is your marketing strategy? In 250 words, explain your marketing strategy. Use three or four ideas and plan a logical series of steps to implement your strategy. Some helpful ideas:
Mass: How will you reach the greatest number of people?
Offence: Keep your competition in mind and strike first.
Simplicity: What is your key message?
Explore The Canadian State Political Library, a digital collection of historical books related to Canadian politics and government.